KEY103 Take the Social Adoption Challenge (2013)

Sandy Carter  February 25 2013 01:56:53 PM

In this session, Sandy Carter, VP Social Business Evangelism and Sales issues "The Social Adoption Challenge."  The best social strategies can be challenged if there is not a clear plan to engage participants. Sandy will present her Social Adoption Framework (patent application in process).  She will be joined by Clarissa Felts, VP Lowe's Home Improvement, who will describe the challenges they faced and how they achieved success.  Topics will range from launching and managing a social program, to developing guidelines, to prescribing a multi-year vision and mapping it to business.  The session will also delve into social everyplace, the impact of social mobile, integrating content and combating culture roadblocks through evangelism, training and community facilitation.