INV102 Enabling Culture Change to Transform Into a Social Business (2014)

Meredith Singer, Bethann Cregg and Marcia Conner  January 28 2014 09:00:00 AM

Traditional business hierarchy is not primed for social business. And social tools alone do not make a social business. People working in the open make a social business.
At IBM, we’ve learned that transforming into a social business doesn’t just happen because social tools are available.  By blending traditional and emerging organizational change management techniques, IBM has created a unique point of view on enabling the required behavior and culture change.  We'll highlight the innovative approaches IBM uses to enable all employees to adopt new ways of working and we’ll share how you can build executive commitment to lead the way.  Using real examples and stories, we'll also share insights and techniques you can apply right away to support your organization’s social business transformation.