KEY107 Building Exceptional and Visionary Digital Experiences for Better Business Results (2014)

Larry Bowden  January 28 2014 09:00:00 AM

The digital era is driven by the proliferation of mobile and social networks that transform the way organizations engage their audiences. Leading organizations now look beyond websites to create more personalized, digital experiences that deepen interactions with audiences with rich content and design for mobile delivery, social engagement and analytics for data-driven decision making to engage audiences on their terms and their time.  By combining digital experience technologies with the business, outperforming organizations can separate from the competition, and transform web assets to personalized, interactive multi-channel solutions that anticipate needs and build and strengthen relationships with employees and customers.  We'll share the IBM vision of market-leading strategies & capabilities to build exceptional, award-winning digital experiences that drive customer engagement and loyalty, empower smarter workforces, and deliver cost savings and increase revenues.