INV108 Innovation Management: How Social Technologies Are Changing the Way Companies Interact (2014)

Vanessa Thompson  January 29 2014 07:15:00 AM

Companies are under increasing pressure to produce innovative products and services and building a culture of innovation is high on almost every CEO's list of priorities. The social web is in no small way responsible for the change in the way customers want to interact, and at the same time, new business-focused social technologies provide an excellent opportunity for companies to draw customers and partners into the innovation process and new ways of doing business. We'll present a framework to guide the innovation management process and discuss innovation management solutions available today.

This session will examine current market dynamics and the technologies that can help facilitate a complete innovation management process or "life cycle."