Why not just blog it all?
Tags :blogging newsletters
A great rounds of questions today via Twitter from Mitch Cohen on some of the blog changes at IdoNotes that I began mading last week. Let me run through them here and hopefully give a better feel for my thoughts in more than 140 characters
Chris, so this blog is now nothing more than an advertisement for your e-mail only subscription newsletter?
Not at all. I have only mentioned the newsletter twice since announcing the change, giving an idea of what content will start showing up in the newsletter material. There will be plenty for the blog itself, outside of the podcasts. Also, the newsletter is free. So there is no "ads" in that manner.
If someone finds todays post in a month and they are not already subscribed, how do they access the content?
Subscribers will have access to all the archive content. More on that is coming. But access will be there.
so if it is all free.. why not just blog it?
There is the million dollar question. I have been running in this mode for over 7 years and found that I never know who is reading some of the content or what topics they want to see more of. The newsletter also allows me to expand in editorial without some of the searches and others intermingling the technical documents with the pure editorial. Also, I can target many of the exclusives that I get right to the readers that want to see it the most and make sure you can take part,. Instead of blasting it to thousands and then first come first serve. I have found this to be an issue in the past and I like the idea of the most faithful readers getting the most benefit from the content.
This isn't just an experiment, but an evolving change of many things that are taking place right now across my sharing, reach and futures.
blog comments powered by Disqus
On Wednesday, February 24th, 2010 by Chris Miller
