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IBM to launch IBMSocialytics cloud based on SIFT at Connect 2014


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IBM  will be announcing and launching IBMSocialytics cloud at IBM Connect 2014 in Orlando, FL possibly based on SIFT, the Social Insight and Fusion toolkit.

IBM Socialytics cloud

The IBMSocialystics web URL (registered in Jul 2013) shows the above image tonight but redirects to YourInterlnet (registered in Sep 2012 by Global Technology Solutions) which seems to be a Portal based product

A search on IBM Socialytics turned up this from the Sponsor Showcase at IBM Connect 2014

Socialytics = Social Business + Big Data + Advanced Social Analytics  
Booth # SB-2

Socialytics provides a broad range of enterprise social business services to transform your organization. It improves customer intimacy, competitive intelligence and real time operational insights. What’s your social business strategy

So I did some checking into where SIFT fit into the architecture. I found this blurb from 2013 and this presentation
The SIFT application is built on IBM cross brand software. It borrows the best technologies from IBM's SW Portfolio (ICS, ECM and WebSphere) to deliver new and innovative "Big Social Data Analytics" capabilities to our customers. The SIFT application provides four powerful enterprise social business services as one integrated solution. These services include: 1) Big Social Data Collection Services 2) Social Network Monitoring Services 3) Big Social Data Analytics Services (ICA) 4) Enterprise Social Networking Services. This web based, cloud application is the only solution on the market that delivers all four of these social business services in an integrated social business software platform. We trump the competition

So my thought is that this will be a cloud based offering by IBM for enterprises and mid-sized companies to try and read social data and provide analytics services.  Based on the components listed that are  involved, I do not think anyone would have the skills to run this in house anyway.