IBM acquires Silverpop for behavior marketing platform
Tags :IBM Silverpop
IBM announced it is buying Silverpop, an Atlanta based company, for it's behavioral marketing platform.
Silverpop's behavioral marketing platform enables marketers to take action on customer behaviors in real time, deepen brand loyalty and deliver the perfect customer experience.
Silverpop is a digital marketing software company focused on helping marketers transform the customer experience— increasing engagement and driving revenue. Silverpop makes this possible by using customer data and each individual’s behaviors to inform and drive every interaction in real time
You can read more at the IBM press release or the Silverpop website.
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On Tuesday, April 15th, 2014 by Chris Miller
