FastCompany blogger says IBM may be bigger in business use than Facebook
Tags :Customer Experience Suite Project Northstar Facebook social media analytics
I see other bloggers have picked up on this article as well. The FastCompany blogger, Drew Neisser, does a nice job with his article Why IBM Could Be Bigger Than Facebook In Social Media following along the launch event last week for the IBM Customer Experience Suite. The blogger explains how IBM can be the leader in the social media metrics space and the leader in social software in enterprises. Making it a larger adoption that Facebook in enterprises.
For my blog coverage of the launch events last week feel free to read both Part 1 and Part 2 right here in IdoNotes .
The blogger summarizes:
Drenched in the vision Schick shared for the IBM Customer Experience Suite, it occurred to me that IBM could end up being more important to the business use and monetization of social media than Facebook
I think this speaks highly of the vision IBM has and the continued purchasing of companies that provide analytical services. IBM is stretching out it's arms to embrace social media monetization, metrics and tracking through the compilation of software packages. Taking all of these and making a deployable platform or even cloud solution makes perfect sense as companies attempt to grasp how to best work with, and not against social media
I am anxious to install and test the IBM Customer Experience Suite myself across some initiatives and social media plans.
I have made it easier for you to share these entries as well with the like button above and the Facebook share ability below. Give it a try.
blog comments powered by Disqus
On Monday, September 20th, 2010 by Chris Miller
