Disecting IBMs new "Collaboration Agenda" announced at #ls10
Tags :Lotusphere
It isn't what you think (I don't think). When I first heard the term, I immediately thought of a movement of bringing together Lotus products in a more tightly integrated basis, with easier points of entry and packaging. While Lotus is tops in enterprise mail/calendaring and more, they are now becoming leaders in the enterprise social software space. I envisioned dreams of installs and products that made this all a simple click and deploy architecture.
Here is what was quoted from IT World Canada:
Alistair Rennie, IBM’s newly minted general manager for Lotus software and Websphere Portal, said the collaboration agenda is a vehicle for encouraging discussion of collaboration technologies in the business. The agenda extends this new way of thinking about collaboration to “your critical line of business priorities,” said Rennie.
So if you read this, you will see that this is a vertical initiative through workshops that are in quite a few countries already, to offer more collaboration tools into specific industries at first, with expansion later. Through workshops they will hep each vertical industry understand how to get ROI and measure this against collaboration efforts. I am interested to see this as obtaining ROI numbers from social software is a hot topic and often disputed in the social media space/blogs/conferences.
Finding articles that did not repeat the same exact press release was tough, but I read about 18 to get it all. From many of the articles I read trying to get my grips around this new initiative, consulting services are a major player coupled with tools and software labs experts. Then an article on ebizq (never heard of them either) showed a governmental example and case study. It began to click. This is about IBM being able to go into a vertical enterprise type organization, offer a review of how they struggle with collaboration and then sell services and make recommendations around it.
Now here was the kicker. This was talked about in 2008 at Interop by Bob P himself in a keynote. And finally and IBM employee that is actually working the pedestal at Lotusphere made a blog posting on what it means, which leads to the most simple answer:
Collaboration Agenda is a philosophy, a way of doing things, a metamethodology that brings together well-known best practices to help customers address pain points with solutions that will save them money and help them make money.
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On Wednesday, January 20th, 2010 by Chris Miller
