Assessing session BP404 - IBM’s take on social software adoption (freakin ouch)
Tags :Lotusphere
THIS IS LIVE CHECK FOR UPDATES:
Way too much info on these slides to begin with. Charts, tiny words, bullets everywhere. More charts came and then by slide 5 we are getting a sales pitch for "Business Value Assessment" by IBM. In the Best Practices track?!?! They have:
- Business Value Alignment Workshop
- Process Modeling Review
- Architecture Assessment Review
- Day in the Life demo
- Business Value/ROI case
- then the presentation on all the data
We finally break away and get back into the listed best practices:
2 - business value assessment
3 - phased "soft launch" which includes early assessments and small microcosm groups
4 - having a measurement scheme that apparently involves huge amounts of small charts and # signs
5 - develop a center of excellence (COE) to build competencies and link to business strategies. Have a bunch of people that run reports and look at the growth by doing Social Network Analysis and gathering metrics.
6 - develop an approach to governance. Basically policies that should be in place but most sites don't have them yet. email, IM, blogging policies. Then on to items like proper etiquette which is normally under Internet Usage and Conduct Guidelines.
7 - locating your subject matter experts and advocates using Social Network Analysis (SNA). How can you find these people if you don't have a social network yet? They want Mavens, Salespeople, Connectors. You measure and graph based on density, distance and centrality. But what does that have to do with adoption? They showed a sample questionnaire but it seems to be huge work to perform as an employee and also correlate the data.
Change in speakers--- new speaker reads the slides and pages and pages of notes that are printed out
8 - Communications should employ "big seed" viral marketing tactics. t-shirts, email, lunches, contests and whatever to get people informed and involved. Lunch and learn results also. You can do this top down or bottom up techniques. Have leaders makes blogs and lead by example.
9 - formal training program to teach users how to use the technology. Provide relevant education, why blogs make me productive versus how to blog. Teach why this is a business tool.
change back in speaker
10 - Address culture change by "living" the vision. Basically help people change their basic assumptions coupled with the external factors that drive them.
Social Network Analysis (SNA) apparently has a cousin called Personal Network Analysis (PNA). Users have their own analysis done as well as the network. Their model they are proposing for building the SNA is broken. They naturally assume you follow the prime source and that builds the model. That doesn't count the person with the 100 followers whose content is reshared to thousands. make sense? I might reword that later.
Final slide is ISSL consulting, training and support options. A partner session in this track with that content would be pulled.
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On Wednesday, January 21st, 2009 by Chris Miller
