To text or not to text, or maybe both
Tags :Announcement
AT&T Wireless apparently finds that simply
adding unlimited text capability to your cell phone for like $5/month is
not appealing to everyone. So instead they are trying to reach the
younger crowd with a new text only device. It is called the 'Ogo'.
But here is the kicker.
The gadget, branded "Ogo,"
does not transmit phone calls. It lets customers send instant messages
and e-mails to computers and advanced phones, as well as short text messages
that can be sent and received on most mobile phones.
The Ogo costs $17.99 monthly and includes
an unlimited number of messages. The device itself, designed by No. 3 U.S.
mobile provider AT&T Wireless, will sell for $129, before a $30 mail-in
rebate.
Call me silly, but even two way pagers
can be less expensive in today's market. Then there is prepaid cellular
service. I just don't see this becoming a huge hit. Most teenagers
I see roaming around now have cell phones to their ear. What happens
if you have unlimited text and the receiver doesn't? Most of these
plans start charging you for inbound messages. So unless all your
friends have this device, I don't get the price or excitement. It
doesn't even have hooks into the IM services from what I have read on it.
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On Tuesday, September 28th, 2004 by Chris Miller
