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Now I talked of this in blog and an E-Pro article I did previously on AOL IM


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AOL feels that you just can't get enough out of the free IM client to date apparently.  They are merging a business side technology into the public AIM client.  This is exactly a point I was making in my E-Pro article.  So many businesses and user rely on the public AOL IM client, they are looking to capitalize on that with this new offering:

On Thursday (Jun 12th 2004), AOL's 36 million active IM users will get access to the new AIM Business Services, which marries voice conferencing from Lightbridge and Web meetings technology from WebEx in a single interface to power online meetings.

Now how will they go about integrating this?  With a new communications taskbar to grab a buddy and have a per-minute, per-participant meeting.  I say big thumbs up to marketing on this approach trying to move SMB into the AIM Business Services.