CIO Online - Adoption of corporate social networks remains sluggish
Tags :social networking
Exactly what one would expect, a quick article showing how the adoption rate of the actual employees in organizations is slow on the corporate social network software side. While companies are pushing technologies like Lotus Connections, getting the employees into them is a much tougher task.
But recent research and interviews with analysts suggest that the adoption of these tools has been slow due to a lack of engagement by users and the stiff competition for their time posed by sites such as Facebook
Does your company feel they have to shut off all external social network access just to force users into your own? Or is there not enough cool features and need to use your own internal ones? Keep in mind that sites that have high activity like IBM's own internal networks have been in the making for years. Read that, years. Not just since last year when Lotus Connections came rolling out the door. It was taken from the building of what seemed to work in a company with around 300k employees with a need and demand to find someone that knew what they wanted.
So how are you promoting it in your organization?
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On Friday, May 23rd, 2008 by Chris Miller
